Blog and search engine optimization tip 1: Lucrative Keyword Choices
You have a choice. You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic. Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. I like to call this a “lucrative keyword”. Whatever you call them, here’s the most important thing: They may not get you the most traffic, but they often bring the most profit.
High Traffic Equals High Sales? Maybe Not
You may be surprised to learn that there isn’t always a correlation between high traffic and high sales. Many of the most profitable sites in the world get moderate traffic because their lucrative keywords result in a much higher ratio of visitors to buyers.
Length of Query is a Factor
A recent article in Information Week stated that the highest conversion rates from search engine traffic comes from people who do four word queries. The great thing about your blog is that it can get so well-indexed that you have the potential to show up for any number of four word phrases that are relevant to your industry.
Target Your Blog
It isn’t just the four word phrases that get converting traffic - there are two and three word phrases that can bring you traffic and sales. Targeting your blog discussion to a two or three word phrase that has a high yield of traffic, and yet has little competition, is not a dream of past Internet days. Another recent study revealed that surprisingly high percentages of search engine queries debuted as late as 2004.As long as there are new developments, new products, services and trends, you’ll never have a shortage of these terms if you learn how to discover them.
Your blog can be set up to repeat the keywords that you want to target just enough times to establish a theme. You can take full advantage of this in your post titles, your category names, the pages URL names, or even a combination of Technorati tags and the text of your permanent links that appear after each post.
Blog and search engine optimization tip 3: Timely PostingInstead of pinging at 15 minute intervals when your site hasn’t been updated, or even pinging after every single post, you can actually get better results if you update or ping just once during one of three sweet spots in the day. Here’s one that you can use today.
Keep Track of Your Stats
Check your web site statistics.if you’re getting spidered every two weeks or even monthly, you can increase your number of spider visits by blogging on the anniversary of the period that the spider comes to your site. It takes a bit of monitoring, but you can often predict when the date of your last spider visit was. An even faster way is to ping at a time when the spider is reading a page that carries your update.
Turn on your site feed(s) and use them to promote your blog. Robin Good’s guide can get you some great one way links.If you sparingly include the lucrative keyword you selected in tip two in your title and description, all those link backs will contain the keyword term you most want attention for, which is often noted by the spiders as they follow the link through to your site.
Once there, if you use these and other tips to skew your blog a little more to the search-engine-friendly side, the synergistic effect is better, more profitable traffic. Frequent blog updates is more important for better search engine optimization.