Thursday, December 22, 2005

About AOL Announcement in GoogleBlog

The recent announcement of the AOL partnership has been the source of a lot of rumors and misconceptions. We'd like to clear some of those up. The article in googleBlog writes:

Indexing more of AOL's content. Our goal is to organize all of the world's information. When we say "all the world's information," this includes AOL's. We're going to work with the webmasters at AOL -- just as we work with webmasters all over the world -- to help them understand how the Google crawler works (with regard to robots.txt, how to use redirects, non-html content, etc.) so we don't inadvertently overlook their content.

AOL will receive a credit towards advertising purchased through Google's ad program. You might wonder if this will affect the ad auction. It won't. We don't offer preferential treatment on advertising (in either the auction or the display) to any of our partners.

We have a service called "onebox" for which we provide some additional links separate from ads (sponsored links) and search results. (Try searching on [new york transit strike] and look for the news section.) AOL and its products have always been a part of onebox, along with many other providers, and will continue to be.
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