Once you have a nice flow of profits coming in from that one project and it is running on autopilot, then you can move on to the next project and focus all your efforts on that. Focus rings very true for website owners. You know you are dealing with an amateur when you see a website that is full of banner ads and affiliate links. These people wonder why they are not making any profits, I mean they do have all these ads on their website.
The reason they are not making money is because they are not focused. If a surfer comes to their website, there are so many options that they get confused and leave. No sale will come of this. A website should focus on one product and be dedicated to promoting that one product only. You will convert many more sales if you focus your website.
Focus also comes into play when you are running AdWord campaigns on Google. Many times people will come to me wondering why they are not making any profits. They tell me they are promoting 20 different ClickBank products and still not making any profits. Well the problem is obvious to me. How can they keep track of all these campaigns at once? I ask them how many keywords each campaign has and they will say 10-20. No... you need a lot more than that to be successful. It should be more like 100-200 or more.
You need to focus on 2-3 campaigns at a time and don't move on until you have either squeezed every ounce of profits from them or you have come to the conclusion that they won't be profitable and have deleted them. Focusing on only 2-3 campaigns at a time will free you up enough to analyze and tweak each campaign accordingly. You'll be able to make sure that there are no weak spots in your campaigns. This will strongly increase your chances of success.
So in a nutshell, make sure you focus your efforts. Don't try to do everything at once. If you are a beginner, you need to realize that the big profits come from a strong foundation and building up from there. You need to secure the projects you are working on now and only then should you move onto the next profit making project.
Tags: adwords, keywords, campaigns