Jen has a very interesting post comparing Adsense and Yahoo’s Publisher Network ads on her Women’s Finance blog. It’s well worth a read as it reveals that both YPN and Adsense have some clear advantages over one another.
If it’s high click values that you’re after it seems that YPN is your best bet - however if it’s CTR, ePCM or ad relevancy you’ll probably lean toward Adsense. Of course it’s very early days for YPN - without a doubt they’ll be working on issues of relevancy and CTR - if they can it could be well worth the switch when they come out of beta.
Check out her full post for all the details.
In related news - I’ve noticed that in the last few days quite a few bloggers have been accepted into the YPN beta test. It looks like they’ve opened things up to a second round of testers which is a sign that it is a step closer to full release. Still no non North American testers though as far as I can see.Tags: adsense, YPN, yahoo publisher network