Saturday, November 19, 2005

Amazon Beta Tests Product Previews

Amazon have started beta testing a new feature with their affiliates that is something between Chitika’s eMiniMalls and Vibrant Media’s Intellitxt. It’s called Amazon Product Previews.

The feature allows publishers to add some javascript code to the bottom of their pages that makes any text links to Amazon products that appear on the page open up little windows when readers put their cursor over the link. Here’s what the window looks like. It has a product picture, title, price and an option to ‘buy now’ and add the product to your shopping basket.

The window disappears when you take the cursor away.

During the beta test only 50% of readers to sites testing the feature will see the ads - it’s some kind of controlled test.

To participate in the program you just need to be an affiliate as far as I can see - log into the associate’s page and you should be invited to join the beta test.

For More info visit Amazon..
Product previews do all this – and keep visitors on your Web site until they're ready to buy. Product previews are a portal into, directly on your Web site. When users hover over a preview-enhanced link, a small window appears containing valuable content and information about the product you're advertising, including an image, new and used price, average customer review and availability. It also gives your visitors the ability to add the item directly to their shopping cart.

Forty Associates recently added product previews to their Web site as part of a small beta program. During the beta, visitors to Associate sites who viewed a product preview clicked through to nearly 4% of the time. Those clicks resulted in a purchase over 6% of the time.


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