Friday, December 16, 2005

iPod and MP3 players top US Christmas wish lists

Santa's sack will be bulging with iPods and other trendy digital audio devices, according to a new survey of America's Christmas wish lists.

"The portable music device category exploded this year, with interest in MP3 players up nine percent over last year's survey," said Todd Board, leader of Ipsos Insights Technology and Communications practice.

"This big leap reflects the 'sweet spot' appeal of these portable devices, which balance compactness, simplicity, capacity and features while managing to maintain affordable price-points."

The poll found interest rising among Americans in game consoles and interest still high in digital cameras, but cell phones were less popular gift choices than in previous years.


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